How did we get here? Pollution, poor air quality - that in some parts of the world eclipses the sun, new man made chemicals, high stress, all in the name of enjoying the 'comforts' of modern living? Our fast paced modern life is aging us quicker and the proof of that is written all over our face. Premature aging is showing up as wrinkles earlier making people as early as in their 20s line up for Botox. Skin issues and imbalances making our skin extra dry, or extra oily, having to slather on highlighter to mimic the natural glow we should have. Not to mention the internal influences that can wrack havoc on skin such as nutrient deficient diet, overloaded adrenaline system due to stress, and environmental changes making our sun stronger and more dangerous. We can try to eat organic, work out, consciously relieve our stress levels but unfortunately when it comes to our skin, we remain exposed.
Dilemma of the deep seated particles that accumulate deep in our skin
So what can we do to save our skin (and that of our clients) in this polluted world? The answer lies in targeting this problem with a new arsenal of skin treatments that work on a cellular level where the actual damage is happening. The deep seated heavy metal particles from pollution accumulate deep in the skin holding cells captive and preventing them from functioning normally. It means that cells can't detox correctly nor can they accept and benefit from the nutrients we are so carefully ingesting or applying in the form of expensive serums. After some time, the cells will die and appear as discoloration, fine lines and possibly turn into skin disorders. These deep seated particles can't be purged by using our trusted go to cleansing and exfoliating routines, what is needed is something that can go into the dermis layer to target the damaging intruders and remove them on molecular level.
Skin defense at molecular level with magnesium
Magnesium is a life essential mineral that is needed for over 800 enzymatic reactions in our body. Over 600 where it is directly needed and about 200 more where it is a co-factor. In essence it gives cells the energy to perform functions such as letting nutrients in, and detoxing waste. The cell is in a perpetual flux and needs magnesium to perform its functions. Here are a few main benefits of magnesium for the skin:
Detoxes the skin - topical pure concentrated magnesium when applied to the skin will penetrate deep into the dermis and due to it's molecular structure will actually take place of the heavy metal particles while pushing them out of the cell.
Calms the skin - re-mineralization helps to lower cortisol and inflammation and thus minimize redness, acne and other skin issues.
Balances the skin - keeping production of oils under control and and the right amounts of fatty acids on the skin helping to improve elasticity, moisture levels to result in even skin tone.
Softens and moisturizes the skin - with magnesium skin is made more elastic and resilient with boosted moisture levels resulting in softer skin.
Rejuvenates the skin - DHEA is a term that has been getting tossed around in the beauty world with new treatments popping up such as "vampire facials", stem-cell facials. The idea is of using your own blood plasma to influence the skin to renew and to protect itself from aging pre-maturely. Actually, magnesium is the mineral that does exactly that, without resorting to complicated procedures.
“Just think of two relatively new research areas in the field of DHEA and telomeres. Both DHEA and telomeres play an important role in skin regeneration and require magnesium. First of all, DHEA, it is a mouth full, and it stands for Dehydroepiandrosterone, a steroid hormone that is produced in the skin. There are strong indications that DHEA counteracts aging in general and also in terms of skin. Magnesium appears to be a necessary element in the production of DHEA and magnesium deficiency leads to an early decrease of this hormone. Telomeres are the small 'tails' at the end of chromosomes that unfortunately tend to shorten as chromosomes split. If tissue, for example skin, regenerates, the cells must be able to split with their chromosomes. But when telomeres have shortened to the point of becoming too short to split, that’s when rejuvenation will stop. In the skin we see this as wrinkling.” Explains Dr. Danel.
“It is not far of the mark to call magnesium 'the rejuvenation mineral'."
Dr. Richard Danel of Magnesium Health Institute.
How to use magnesium in facials
Topical magnesium is usually found in the pure form as a highly concentrated magnesium chloride liquid (commonly called magnesium oil) or in a solid form as magnesium flakes. (Products could be formulated with magnesium chloride as an active ingredient. Contact us to be match-made with brands using pure natural Zechstein Inside ® magnesium in their formulations.) For the purposes of this article we will assume the pure versions of Magnesium Chloride.
Facial massage with magnesium - Magnesium Chloride (magnesium oil) can be used for a facial massage, while it is not oily, it does have a viscous texture that provides some glide.
Skin re-mineralization - applying a thin layer of magnesium chloride during the steaming stage of the facial will promote absorption as pores are opened with the help of steam and blood circulation is stimulated.
Gentle exfoliation with magnesium - magnesium is a natural exfoliant without scrub particles. Magnesium helps to naturally remove dead skin cells.
Prep for acne facial with magnesium - applying a thin layer of magnesium chloride, or warm saturated towels, for 30 seconds to 1 minute will enable easier extractions and healing there after.
Facials for men with magnesium - men have special facial needs to ensure the beard area is kept healthy. Magnesium works to keep the pores clean minimizing the chance of clogged hair follicles leading to ingrown hairs and skin irritation.
Marketing your magnesium facials
Nothing sells itself, especially in today's highly noisy beauty market, the challenge lies in educating your clients about the dangers of exposure to the elements and how regular magnesium facials can help.
During the pre-treatment consultation determine lifestyle and stress factors effecting your client as well as any health issues. Explain to the client that magnesium based facials program is an ongoing journey that provides best result with regular attention.
Seasonal facials with magnesium - Magnesium helps to keep the skin moisturized and thus it is wonderful for the winter time when cold dry air is especially triggering to dry skin. In the spring as our bodies naturally go through a detox process, facials focusing on Detox can be added to your menu. In the summer, after sun magnesium facials can be offered to help your clients recover from over exposure to the sun. Magnesium is anti-inflammatory that can help to heal the skin faster as well as make it more resilient to future accidental sun over-exposure.
Stay on-trend with magnesium - magnesium being such a multi-faceted mineral it is easy to respond to trends with a relevant facial offering to address the current demand. For example, glowing skin has been trending - how about adding a glow boosting facial to your menu.
Problematic skin facials - Magnesium balancing and anti-inflammatory properties help the skin to re-balance and self-correct overtime.
Anti-aging facials - of course the top concern is very well addressed with magnesium. Magnesium helps with collagen synthesis, something that we naturally make less of as we age.
About AlviCos ~ Future of Wellness:
We hope you are inspired to expand your facials offering with magnesium based treatments. Contact us to learn more about pure natural Zechstein Inside ® magnesium bases to use in treatments or in your product formulations. Ask us to match-make you with a spa/retail ready brand that uses Zechstein Inside in their products or to organize a training for your staff.
References
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5916788/
https://www.chemistryviews.org/details/ezine/11058957/21551_Chemicals_Registered_on_EU_Market.html